Most coaching treats
the symptom.
We find the root cause.
Structured golf lessons in the City of London — The 12-Week Programme
The fault you can see usually has a deeper cause behind it. We diagnose your swing in full — revealing the root cause and the knock-on effects behind every error — then fix it systematically, in the right order, through daily repetition with your coach monitoring every step. No wasted time. Rapid progress. A swing on its way to full automation.
Book a Full Game Audit — £49 Meet the CoachesThe fault you can see
is rarely the whole story.
Most golfers can name their fault — the slice, the heavy strike, the lost distance. What's much harder to know is the chain of cause and effect producing it. These causes aren't hidden. They're there in every swing — if you know where to look. Often they begin somewhere unexpected, quietly creating every error that follows.
Most golf coaching never looks that far back. It treats what the ball is doing — a grip change here, a swing thought there. The ball flies straighter, the lesson ends, and a few rounds later the old pattern is back. Not because the advice was wrong, but because the origin of the fault was never found, so it kept producing the same errors downstream.
At Fairways, the diagnosis is the foundation of everything. Find the origin, understand every knock-on effect, and rebuild it all — properly, and in the right order.
Think of someone who throws underarm — but needs to throw overarm.
Traditional coaching tweaks the underarm throw. A small adjustment each lesson, edging it a little closer to overarm — for months, sometimes years. We teach the overarm throw from day one, and train it through repetition. It's a bigger step at the start, but the progress is far faster — because you're building the right movement from the beginning, not endlessly adjusting the wrong one.
So yes, we find the root cause — but we don't stop there. The root cause and its knock-on errors are rebuilt together, as one new compound movement: first the backswing, then the first move down, then impact. And because of your full diagnosis, every drill is tailored to counter your specific tendencies — and you'll understand exactly why you've been going wrong and how each position puts it right.
"A golfer has a two-second window during a swing to process information. With multiple faults present, swing thoughts alone will never produce lasting change. Our drills build new neuromuscular pathways away from the ball — so when you step up to hit, the new swing is already there."
— Craig Skudder, PGA Coach & Founder, Fairways LondonFrom diagnosis
to automation.
The whole idea is a swing you never have to think about on the course — out there you need total concentration on the shot, not a head full of swing thoughts. And here's the truth: getting into a good position isn't the hard part. The real work is doing it with ease, then with a ball in the way, then without pauses, then at speed. That progression is exactly what the programme is built around.
Full diagnosis
Your Full Game Audit maps the root causes and knock-on effects behind every error in your game — swing, short game, putting and all. Nothing gets fixed until everything is understood.
Your plan, laid out in full
You'll know exactly what's changing, in what order, and why — before the work begins. No guesswork, no contradictions, no wasted sessions.
Learn the new movements
New positions are learned statically first — no ball, no pressure, no old habits firing. The body gets time to learn and the mind gets time to understand.
Groove them through repetition
Ten minutes, twice a day, with your coach reviewing your drill videos throughout. Repetition turns a movement you have to think about into one you don't.
Put it together in the swing
The grooved positions are linked into one connected movement — backswing, transition and impact as a single sequence.
Add speed and momentum
Speed comes last — and because the positions are already automatic, it arrives without the faults. Full-speed shots, new swing.
Wax on, wax off. There are no shortcuts — and that's exactly why it works.
Your golf lessons take place at our indoor golf studio in the heart of the City of London — 51–53 Coleman Street, EC2, moments from Bank and Moorgate. Six premium bays fitted with TrackMan IO and triple-camera analysis mean every session runs to the same standard year-round, whatever the weather outside. It's indoor golf coaching in London built for one thing: measurable, lasting improvement.
The Four Phase System.
The programme is built on a proprietary system for rebuilding the golf swing, developed by our founder over years of coaching. Each phase builds on the last — static positions and progressive drills first, dynamic movement only once the correct positions are grooved.
The Backswing
Built from the ground up through five progressive drills — starting with the hip turn and adding one element at a time, only once the previous movement is grooved.
The First Move Down
The transition is where most amateurs lose the swing they've built. Done correctly, this single move creates effortless power and eliminates the over-the-top path behind most slices.
Impact
The only moment in golf that matters. A correct, repeatable impact position is built progressively — then all three phases are linked into one complete, connected movement.
Dynamic Drills
With the positions established, six progressive drills transfer them into a full, functional swing — building speed gradually, and only once every component is confirmed.
Twelve weeks.
Built on proven motor-learning science.
Foundations
Phases 1, 2 and 3 are covered in full. Each session introduces new material while daily home drills consolidate every new position. This is where the new swing is established.
Consolidation
Phase 4 dynamic drills are introduced and sessions spread out — giving the body time to groove the new movement between lessons. Intensive input first, then consolidation and application.
8 × 50-Minute Sessions
One-to-one coaching with TrackMan IO data and triple-camera analysis throughout.
Root Cause Diagnosis
Full swing assessment in session one — the foundation everything else is built on.
Daily Drill Routine
Ten minutes, twice a day, designed to fit around a busy schedule. Done at home.
Personal Drill Prescriptions
A tailored prescription after every session, delivered through your coach's dedicated coaching app.
Video Review & Feedback
Submit your drill videos between sessions — your coach reviews and responds.
Monopod Included
So you can film yourself properly at home. No excuses, no missed reps.
Direct Coach Messaging
A direct line to your coach throughout the full twelve weeks.
Progress Tracking
Your improvement tracked across all four phases. You always know where you stand.
Worried you're not
a natural? Perfect.
Naturally gifted golfers can sometimes get by on traditional lessons — they have the ability to make almost anything work. Everyone else needs a process that leaves nothing to chance. If that's you, you're not a borderline case for this programme. You're exactly who it was built for.
"The lessons were well thought through, making sure that not too many changes were included at once. Craig was always ready to work from what I could already do instead of breaking everything down. My handicap has come down from 33 to 22."
— Kate Thomas, Fairways Member"Craig is the best coach I have been with — always looking for the correct solution for the player rather than follow-the-book instruction. Very patient and genuinely invested in your progress."
— Mick Cocker, Fairways Member"He tailored his approach to my specific needs, and if ever I struggled with a new concept he'd always find a way for me to visualise what I was meant to be doing. I saw real improvements in my game from lesson one."
— Adam Scott, Fairways MemberA game-changing programme.
Unlike anything else in London.
A coach deeply engaged with your game every single day for three months — not just on session days. That level of attention is rare, and it's exactly what makes the transformation possible.
That said — we're not here to sell you a package, we're here to improve your golf. Everyone's circumstances are different, and we'll always work with you to find the right fit. Come in, let us look at your game, and we'll figure out the rest together.
Book a Full Game Audit — £49The coaches behind
the programme.
PGA coach and creator of The Four Phase System, developed over years of working with golfers of all abilities. Former lead coach at the Justin Rose Academy. Craig specialises in complex swing cases, serious improvers, and golfers whose progress has stalled under conventional coaching.
PGA Professional with over 20 years in the industry — developed under renowned coach Dennis Pugh at The Wisley before a career on the EuroPro Tour. Fully trained in The Four Phase System, Adam delivers the same root-cause methodology with structured, regular progress reviews.
Every programme begins
with a Full Game Audit.
A comprehensive assessment of your entire game — driving, irons, wedges, putting, practice habits and history. By the end, you'll understand exactly what's holding your game back and what the path forward looks like. Then the decision is yours.
Book Your Full Game Audit — £4950 minutes · TrackMan IO & triple-camera analysis · 51–53 Coleman Street, EC2