Golf coaching that finds
the root cause — and fixes it.
Senior PGA coaches, TrackMan IO and triple-camera analysis, two minutes from Bank. From a single lesson to a complete swing transformation — every journey starts the same way: with a proper diagnosis.
Book a Full Game Audit — £49 Book a VisitDiagnose first.
Then fix it properly.
The fault you can see usually has a deeper cause behind it. Most coaching treats the symptom — a tip here, a swing thought there — and the old pattern comes straight back. Every coach at Fairways works from the root cause, fixing your swing systematically, in the right order, so the change actually lasts.
Diagnose
A full assessment of your game on TrackMan IO — root causes and knock-on effects, not just symptoms.
Plan
You'll know exactly what's changing, in what order, and why — before the work begins.
Rebuild
New movements learned properly and grooved through repetition — drills tailored to your tendencies.
Automate
Speed comes last, once the positions are automatic — so the new swing holds up on the course.
Senior PGA coaching.
Competitively priced.
One of London's most sought-after coaches, with over 20 years in the industry. Developed his coaching under renowned coach Dennis Pugh at The Wisley before a career on the EuroPro Tour. Adam's player-first approach is built on evidence, root-cause analysis and measurable improvement — his clients consistently describe breakthroughs they hadn't thought possible.
| Regular | Member −10% | |
|---|---|---|
| Single Lesson | £100 | £90 |
| 4 Lessons | £380 | £342 |
| 8 Lessons | £720 | £648 |
| 12 Lessons | £1,020 | £918 |
| 12-Week Programme | £1,680 | £1,512 |
Played elite-level amateur golf, developing his own game alongside some of the country's leading coaches — and brings that grounding straight into his teaching. Callum builds long-term change rather than quick fixes: solid fundamentals that make the swing repeatable and consistent under pressure. As a custom fitter for brands including Mizuno, he also knows precisely how club design and technology shape a player's shot pattern.
| Regular | Member −10% | |
|---|---|---|
| Single Lesson | £80 | £72 |
| 4 Lessons | £300 | £270 |
| 8 Lessons | £580 | £522 |
| 12 Lessons | £820 | £738 |
| 12-Week Programme | £1,350 | £1,215 |
Creator of The Four Phase System and the 12-Week Programme. Former lead coach at the Justin Rose Academy. Craig has developed his own coaching methodology through years of study and practice — and transforms almost any swing in a very short time. He specialises in complex swing cases, serious improvers, and golfers whose progress has stalled under conventional coaching.
| Regular | Member −10% | |
|---|---|---|
| Single Lesson | £150 | £135 |
| 4 Lessons | £580 | £522 |
| 8 Lessons | £1,120 | £1,008 |
| 12 Lessons | £1,620 | £1,458 |
| 12-Week Programme | £2,400 | £2,160 |
Fairways London members save 10% on all coaching. Explore membership →
Ready to change your swing
for good?
Lessons improve your game. The 12-Week Programme transforms it. A complete swing rebuild with your coach engaged every single day — daily drills reviewed, personal video feedback, and a structured journey from full diagnosis to a swing that runs on automatic.
Daily coaching only works with a small number of golfers at a time — when it's full, it's full.
Self-employed coaches.
A fundamental difference.
Self-employed coaches have chosen to be here. Their reputation is their business. Their results are their livelihood. That investment in each client's improvement is reflected in everything — the preparation, the follow-up, the daily engagement. And it's matched by the technology they work with: TrackMan IO, triple-camera analysis and 4K review equipment that most employed coaches never have access to.
Senior credentials across the team
Every coach holds PGA qualifications. Adam brings a proven record of measurable improvement. Callum brings elite amateur experience and custom fitting expertise. Craig brings the Justin Rose Academy and an extensive background in swing methodology.
Root cause, not surface symptoms
Every Fairways London coach works from the root cause of a problem — not the symptom. No contradictory tips. No quick fixes. Everything connects to a plan built around the Full Game Audit findings.
Daily coaching contact available
On the 12-Week Programme, your coach reviews your practice footage every weekday — not just on lesson days. That level of daily engagement is rare in golf coaching. It's why the results are different.
Members save on all coaching
Fairways London members receive 10% off everything — single lessons, packs and the 12-Week Programme. If you're here for coaching, membership starts paying for itself from your very first lesson.
Start with the
Full Game Audit.
A 50-minute diagnostic with one of our PGA coaches — your swing, short game and putting assessed in depth. You'll leave knowing exactly what's holding your game back, and which route forward fits you best.
Book a Full Game Audit — £4950 minutes · TrackMan IO & triple-camera analysis · 51–53 Coleman Street, EC2