Join with a plan. Not just a membership.
Join Fairways London and we'll fund £500 of your personal improvement plan. Earn it by doing the groundwork. Spend it on what your game needs most. Start with a visit — it's the best first step.
Most golfers join a club and hope something improves. The Game Plan is different — you join knowing exactly what you're working on, and we give you £500 to fund it.
Your improvement.
Properly
funded.
Your Game Plan Fund — credited to your account
When you join Fairways London on an annual membership, we give you £500 in Game Plan credit. This isn't a discount off your membership, and it's not a voucher. It's a fund — held against your account and spent on the specific parts of your game you're working to improve.
To earn it, you complete four sessions that form the bedrock of any serious improvement plan: your Full Game Audit, a Putting Assessment, and four structured practice sessions. By the time your credit lands, you already know your game better than you ever have before.
You choose where the £500 goes. Coaching programmes. Equipment. Your second year of membership. It's your plan — we're just funding it.
Four steps.
One game plan.
£500 credit.
These aren't conditions to unlock a discount. Each step is a meaningful piece of your improvement journey. Complete all four and your £500 Game Plan Fund is credited — ready to deploy exactly where your game needs it most.
Annual
Membership
Commit to a year at Fairways. The Game Plan only works with time — real improvement is a long game, and your credit is designed to be reinvested in it.
Full Game
Audit
A comprehensive diagnostic with your coach. Every fault has a cause. The audit finds it — your swing, short game, putting, course management, and mental approach, all assessed in depth.
Putting
Assessment
A dedicated putting evaluation with TrackMan data. Most handicaps are lost on the greens — this session quantifies exactly where, and sets a clear plan to fix it.
4 Structured
Practice Sessions
Four sessions in the bays — with purpose. Practice informed by your audit findings, not repetition for its own sake. This is where the plan starts to take hold.
Complete all four → Your Game Plan Fund unlocks
£500 credited to your account — spend it on whatever your game needs next.
Spend It On
Your Game
The Game Plan Fund is yours to direct. Once the credit lands in your account, you decide where it goes — based on what your audit and assessment have told you about your game.
Coaching
Programmes
The most common use — and the one that delivers the biggest return. Put your £500 directly towards structured coaching built around your audit findings.
- Offset against the 12-Week Programme
- Individual coaching sessions with Craig Skudder
- Sessions with Senior Coach Adam Taylor
- Short game and putting programme
Equipment
& Hardware
Sometimes the right equipment is part of the plan. Your credit can be applied to club fitting, equipment purchases, or tech accessories sourced through Fairways.
- Custom club fitting sessions
- Equipment purchases through Fairways
- Golf technology and accessories
- Practice aids and training equipment
Year Two
Renewal
If the plan is working — and it will be — roll your £500 straight into your second year. The game plan doesn't end after twelve months.
- Direct offset against membership renewal
- Upgrade from Associate to Full Member
- Add a second membership for a partner
- Corporate membership extension
The 12-Week
Programme
The most direct path from where your game is now to where you want it to be. The 12-Week Programme is a structured, data-led coaching plan built around the findings of your Full Game Audit — the same audit that's part of earning your Game Plan credit.
Most members apply a significant portion of their £500 here. It's not a coincidence — the audit tells you what's wrong, and the programme fixes it.
- ◆ 12 weeks of structured PGA coaching with Craig Skudder or Adam Taylor
- ◆ Built directly from your Full Game Audit findings
- ◆ TrackMan IO data and triple-camera analysis every session
- ◆ Measured, trackable improvement — not guesswork
Where the
plan gets
executed.
Fairways London is a private, limited-membership indoor golf facility in the City. Six TrackMan IO bays. Triple-camera swing analysis. PGA coaching. Sky Sports in every bay. Five minutes from Bank.
The Game Plan isn't just a financial offer — it's an introduction to the environment that makes improvement possible.
Book your visit.
Start the plan.
The best way to understand The Game Plan — and Fairways London — is to come and see it. A visit takes 30–45 minutes. We'll show you the bays, walk you through the technology, and map out exactly what your Game Plan would look like. No commitment required.
£500 Game Plan credit awarded on completion of annual membership sign-up, Full Game Audit, Putting Assessment, and 4 structured practice sessions. Credit redeemable against coaching programmes, equipment or year-two membership renewal. Non-transferable. New members only.
Visits by appointment · Monday – Saturday · 51–53 Coleman Street, EC2
Premium indoor golf simulation in the City of London. TrackMan IO technology. PGA coaching. Private membership.
51–53 Coleman Street, London EC2R 5AB020 7101 8814
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